Highlights 2020.

Learn here what awaits you.

Your curiosity still isn't sated? Are you dying to learn what the next year will offer? Then you've come to the right place: We offer a number of highlights for fans and riders. Whether they are new releases to the BMW Motorrad product range or exciting events: Look with us to the year 2020 and let us show you the most exciting new motorcycle releases. 

#NeverStopChallenging

#NeverStopChallenging is the the attitude to life for riders who don't see any difference between heart rate and torque. Riders who do not shy away from athletic challenges, since they always demand just a little bit more – from themselves as well as their machines. 

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The new BMW S 1000 XR.

The new BMW S 1000 XR.

Do you also get a kick from every curve, just waiting for the next one during every straightaway? And above all else: Can you just not get enough of it?

Then get excited for the S 1000 XR. It combines uncompromising athleticism and long-distance performance. Meaning you can have fun hunting for curves all day.

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Top performance with the ProRace suit.

Top performance with the ProRace suit.

A racing suit for anyone who wants to live up to their high athletic standards. This Nappa cow leather jumpsuit provides you with the best safety thanks to its protectors. At the same time, the tight fit makes it comfortable to wear.

For those who like a little more customization, there are individual options available with the ProRace Made-To-Measure. 

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The new BMW F 900 XR.

The new BMW F 900 XR.

The BMW F 900 XR combines athleticism and long-distance performance and is perfectly suited for everyday use. Its design is typical XR: aggressive and completely focused on pushing forwards.

The typical XR ergonomics allow the rider to sit upright comfortably, making longer rides a pleasure. Thanks to its extensive features, you are just as well equipped for short trips as you are for excursions into the city.

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The XRide and XRide Pro suit – for more riding pleasure.

The XRide and XRide Pro suit – for more riding pleasure.

This gear delivers pure riding enjoyment for your sporty long-distance trips. The key features of the suit are its sporty design and ergonomic approach that has set new standards for long-distance comfort.

The leather provides a high degree of resistance to wear and tear, blending together riding comfort with the best protection for a perfect ride experience.

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The new BMW F 900 R.

The new BMW F 900 R.

This is how a dynamic roadster should look: puristic and powerful, always looking for the next challenge. The F 900 R reacts precisely and directly to your commands while riding. Your thoughts turn into pure riding enjoyment in a split second.

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BMW Motorrad Vision DC Roadster.

BMW Motorrad Vision DC Roadster.

The Vision DC Roadster combines the iconic boxer design with the demands placed by an electric drive on technology.

The high torque when letting loose provides breathtaking acceleration. This enormous power offers a completely new and dynamic experience, allowing us to see the future of motorcycle riding.

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#Soulfuel

The hands full of grit and grease, the heart full of passion and imagination: Our R nineT awoke the enthusiasm of customizers around the world. Our Concept bikes also follow this calling.

But motorcycles are not the only fuel for our soul, the matching Heritage rider gear also provides inspiration.

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Timeless style with the Heritage collection.

Timeless style with the Heritage collection.

You can now feel the passion for legends first hand with comfortable motorcycle apparel. All parts from the Heritage collection are an homage to legends and represent, in their freedom and timelessness, function and aesthetics. Read here what makes this equipment so special.

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Two imposing custom designs.

Learn more about our events.

The epitome of adventure: The Int. GS Trophy.

The epitome of adventure: The Int. GS Trophy.

Every two years, GS riders take on a slew of new challenges at the Int. GS Trophy. The seventh edition of the Trophy will take place in New Zealand in February, promising pure thrills. The breathtaking landscape with its perfect GS terrain presents participants with new challenges, ensuring a one-of-a-kind team experience.

Here you can follow the 18 country teams and an international women's team during the spectacle as they discover new areas, where only a select few riders had gone previously.

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Days full of excitement: the BMW Motorrad Days.

Days full of excitement: the BMW Motorrad Days.

At the beginning of July, the 19th round of the legendary BMW Motorrad Days will take place at the feet of the Zugspitze.  More than 40,000 visitors will make the pilgrimage to Garmisch-Partenkirchen, where everything is about motorcycles for three days. In addition to many new products, stunts, motorsport stars, and deals, you can also look forward to a relaxed party atmosphere and panoramic views of the Alps.

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Concorso d’Eleganza Villa d’Este

The exclusive beauty competition for two and four wheel vehicles. Join in the fun, as rare oldtimers and beauties from the motorcycle and automotive world go on display again on Lake Como, competing for the coveted first prize.

The exclusive beauty competition for two and four wheel vehicles. Join in the fun, as rare oldtimers and beauties from the motorcycle and automotive world go on display again on Lake Como, competing for the coveted first prize.

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